Posted on Thursday 28 September 2006
OutdoorPartner Media announces new contracts valued in excess of US$860,000 and first Bluetooth campaign
OutdoorPartner Media Corporation (”OutdoorPartner” or the “Company”) (TSXV: OPX) is pleased to announce that the Company’s payphone kiosk advertising division, Intelligent Media Corporation d.b.a. Prime Point Media (”Prime Point”), has signed contracts with national advertisers valued in excess of US$860,000 since the acquisition of Prime Point by the Company on August 17, 2006.
Prime Point has also signed a contract for its first PrimeCasting campaign. PrimeCasting enables advertisers to deliver branded, multimedia content to consumers’ mobile phones and PDAs via Bluetooth transmitters located in payphone kiosks. “Bluetooth marketing campaigns are becoming commonplace in Europe and are starting to gain traction in North America”, stated OutdoorPartner’s CEO, Mark Brodkin. “Prime Point has a network of over 700,000 potential Bluetooth broadcasting sites, which are ideal for Bluetooth campaigns because they are located in close proximity to consumer traffic. Due to the size and location of Prime Point’s payphone network, PrimeCasting represents a significant growth opportunity as advertisers continue to recognize Bluetooth’s power to engage consumers”, added Brodkin.
In addition, OutdoorPartner has contracted over 90% of its PartnerBin inventory in New York City. “The response to PartnerBins in New York has been overwhelmingly positive. OutdoorPartner’s success in New York combined with Prime Point’s recent wins serve as confirmation of our strategy to marry OutdoorPartner’s local sales competency with Prime Point’s national sales competency”, said Brodkin.
About OutdoorPartner:
OutdoorPartner operates in the fast-growing alternative media segment of the out-of-home advertising industry in the 50 top U.S. designated market areas. OutdoorPartner is a market leader providing alternative out-of-home media solutions for advertisers on an inventory of over 700,000 payphone kiosks and PartnerBin advertising receptacle displays.
This document may contain forward-looking statements, relating to OutdoorPartner’s operations or to the environment in which it operates, which are based on OutdoorPartner’s operations, estimates, forecasts and projections. These statements are not guarantees of future performance and involve risks and uncertainties that are difficult to predict and/or are beyond OutdoorPartner’s control. A number of important factors could cause actual outcomes and results to differ materially from those expressed in these forward-looking statements. Factors that may cause such differences include, but are not limited to, OutdoorPartner’s lack of operating profits, its dependence on key personnel, general economic conditions and other external events that may impact on customers’ advertising spending, competition from other out-of-home advertisers and other media and government regulation seeking to limit or restrict OutdoorPartner’s activities. More detailed information about these and other factors is included in Outdoor Partner’s 2005 Annual Information Form and other filings with the Canadian securities regulatory authorities. Consequently, readers should not place any undue reliance on such forward-looking statements. OutdoorPartner disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.
For further information:
Mark Brodkin, CEO, OutdoorPartner Media Corporation
296 Richmond Street West
Suite 305, Toronto, Ontario
M5V 1X2, Canada
T: (416) 602-1602
F: (416) 352-5070
www.outdoorpartner.com