Category Archives: Uncategorized

You’ve heard the saying over and over again, but it still holds true: Content is king . Whether you’re creating a blog post, infographic, tweet, or even a PPC ad, creating content that people naturally want to consume will help you attract visitors, capture leads, and convert customers. This week, this saying held especially true in the world of inbound marketing . From Facebook’s new …

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We all have an inner monologue. In fact, sometimes those internal thoughts even get their big break as spoken words — oftentimes verbalized in a snarky, frustrated, or sarcastic tone. But have you ever been curious to know what your marketing brethren are thinking as they’re drafting those blog posts, designing those calls-to-action, or segmenting that email list?

 

One of my …

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Dan Slagen is SVP of Marketing at Nanigans , and a former co-worker of mine. He agreed to hop on Gchat with me so I could learn what it’s like to be a marketer with limited marketing budget at his disposal. Here’s our conversation.

Me: Hey Dan! Thanks for “sitting down” with me. We used to work together, and now you’re off on a new exciting venture. What’s your day-to-day …

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If you were following @HubSpot on Twitter yesterday, you would’ve noticed that our CEO and Co-Founder Brian Halligan had commandeered the account. And while all you social media and community managers out there are probably cringing as I say this, I bet the CEOs and Twitter users of the world are cheering and applauding Brian’s noble endeavor.

Like Brian quoted in a tweet  through …

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Jeff Rosenblum is a co-founder of Questus , a digital marketing agency with offices in San Francisco, New York and Brea, Calif., whose clients include Suzuki, General Mills, Capital One, and Universal Orlando. 

He’s had a lot of success in the advertising world, so I was a bit taken aback when I met him for the first time and he immediately launched into a diatribe about how advertising …

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The story of sales and marketing animosity is so common it’s cliche. From Sales yelling at Marketing about spending money and generating terrible leads, to Marketing yelling at Sales for being lazy and not working its leads, the list goes on and on with the classic complaints indicative of a soured SMarketing relationship .

The story’s even backed up by data — the Corporate …

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One of the perks of my job is I get to talk to lots of interesting CEOs and founders of other companies who are trying to build an inbound marketing machine. And a question I’ve been getting a lot lately from CEOs is, “Okay, I’m on Twitter, but I don’t get it. How the heck do you use this thing?”  

The problem most CEOs have is, they haven’t got Twitter set up right. So I …

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One of the big no-no’s  we’ve learnt about early on in Silicon Valley is to publicly share the pitchdeck you’ve used to raise money. At least, not before you’ve been acquired or failed or in any other way been removed from stage. That’s a real shame, we thought. Sharing the actual slidedeck we used (and one, that’s not 10 years old) is by far one …

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On December 19th, 2012, HubSpot held its annual charity auction during which HubSpotters offer up skills, items, and assets others might want to pay money for.

People were offering up Celtics tickets, cooking lessons, personalized rap songs, and, in my case, the @HubSpot Twitter account . As HubSpot’s social media manager, I was a little uh … how do I say this … freaked out over …

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At HubSpot, we’ve been using social media as part of our inbound marketing strategy since before Twitter was born and back when Facebook was only accessible to students. Since then, we’ve accumulated a half-million Facebook fans and a quarter-million Twitter followers, been among the first businesses using Google+, and dove into Pinterest, Instagram, and more. Today, social media is one …

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Corporate culture is — and always has been — a big deal here at HubSpot. Since we came up with the first version of our Culture Code many years ago, we’ve continued to focus on creating a company people love. 

Our Culture Code was recently updated (our co-founder, Dharmesh Shah, acted as scribe and spent many hours on it ). After months of internal review and revision, we …

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