Category Archives: Ben Huh

Entrepreneurs that are looking to get attention from bloggers and journalists will often pitch their businesses themselves or though a PR agency.

It’s sad that most of those pitches fall flat and are likely to be   completely   ignored. A waste of time and money for everyone.

For example, here’s a pitch from a PR professional. I’ve changed it …

We’re big followers of Net Promoter Score (NPS) at HubSpot. In fact, we track the NPS of our customers, our employees, people who contact our support team, and even our INBOUND conference attendees. If you’re unfamiliar with NPS, it’s a customer loyalty framework that evaluates, on a scale of 0-10, the degree to which people would recommend your company/product to others. If you’re …

In the older days of marketing, most interview questions revolved around a marketer’s knowledge of marketing principles like “The 4 Ps” and how he or she could apply that knowledge to case questions in an interview setting.

Whether you studied marketing as an undergrad, graduate, or business school student, chances are your studies included classes about branding, marketing strategy, …

Selling is hard work . Even though the economy is showing signs of turning around and sales organizations are ramping up their efforts, there are still significant challenges to overcome. Sales representatives are taking on bigger territories, facing higher quotas, and making more customer contacts than ever — but according to my company’s latest study ,  fewer than 55% of sales …

Due to the wealth of real-time analytical information now available through today’s software, being a marketing director is much like being a bookkeeper during horse racing season; jubilation can shift to humiliation pretty darn quickly.

Months are no longer tracked and measured on the 31st. Instead, each day stands alone as a projection of your business goals , acting as a small part of …

Not too long ago, my colleague Katie Burke wrote a great article, “ The Right Way to Think About Your Marketing Software RFP ,” and it got me thinking about my own experiences as a buyer of marketing technology. Particularly I realized, more often than not, I was thinking about automation the wrong way .

In the past nine or so years, I’ve evaluated, purchased, implemented, and used …

Not too long ago, my colleague Katie Burke wrote a great article, “ The Right Way to Think About Your Marketing Software RFP ,” and it got me thinking about my own experiences as a buyer of marketing technology. Particularly I realized, more often than not, I was thinking about automation the wrong way .

In the past nine or so years, I’ve evaluated, purchased, implemented, and used …