Category Archives: Marketing

Marketing can be an amazing thing. If done right, campaigns can make you feel something — happy, sad, or just a little bit closer to your fellow human beings. 

If done wrong, however, you may still feel something … but it’s probably not what the company had in mind. Even when the company’s trying to be funny or cringeworthy, sometimes it just misses the mark and ends up straight up …

… at Brightfire shared some insights from a few of our customers on what it’s like to do inbound marketing in Europe — because, well, it’s a bit different than in the U.S.

In this blog post, I wanted to continue that discussion by sharing our view of some key differences between inbound marketing in Europe versus inbound marketing in the U.S. — this time drawing on data from HubSpot’s 2013 State of Inbound Europe Report 2013, along with what our clients have experienced.

1) …

Planning email marketing campaigns can be, well, a pain. As much as you may love your job, it can still become tedious and difficult to plan email campaign after email campaign. And what happens when you have more emails on your plate than you can manage?

I’d guess that a crafty little outbound devil comes and whispers into your ear a slew of easy tactics to get your message out …

“Just buy a new …

… smart. You’re already aware that content plays a huge role in today’s world of inbound marketing. You know about the importance of social media, online videos, PPC ads, blogs, and interactive websites — but the rest of the world is still catching on. 

This week, a number of companies made progress by honing their digital content to be more beautiful, shareable, and easier to digest. With the launch of new web development tools, website redesigns, and ad platform support, …

Why am I reading a marketing textbook from 1964? Let me explain.

My co-worker Mike Lemire came bounding gleefully to my desk the other day, fresh off a lovely weekend in the sun.

But that’s not why he was skipping along so merrily. No no … it was because he had in his hands a big fat chunk of marketing BS in the form of a 1964  educational  textbook, and he was  so pumped  to share it with me.

What I …

… years ago, one of the first pieces of content I was asked to help create was a compilation of marketing quotes from a bunch of really smart people in the inbound marketing industry. It was an amazing project to start with because it helped me get a grasp of the inbound marketing world. Who is working in the inbound marketing industry? What do they have to say about it? How can I think about my work differently?

Two years later, I still find myself going back to many of these quotes — …

… up on. But we’ve got you covered. Here’s what you need to know about all the important news in marketing this week. 

Penguin 4, With Penguin 2.0 Generation Spam-Fighting, Is Now Live, From Search Engine Land

The latest release of Google’s Penguin Update is now live. Penguin 4 was released this week, sporting the all-new Penguin 2.0 technology, which Google says is the next step in spam-fighting technology. Google’s Matt Cutts announced that webmasters and SEOs should expect a …

… ‘em in the SlideShare below!) and statistics from the recently released 2013 State of Inbound Marketing Report. Feel free to use this data in your own content, tweet the stats you find most interesting, or just enlighten yourself about the current state of inbound marketing.

86 Revealing Charts From the 2013 State of Inbound Marketing Report

86 Revealing Charts From the 2013 State of Inbound Marketing Report from HubSpot All-in-one Marketing Software

150+ …

… our international headquarters in Dublin this January, we wanted to transform the way people do marketing. An important part of that mission is understanding what inbound means to European marketers and their companies. At HubSpot, we have strong opinions on inbound marketing, but we wanted to hear from other marketers in Europe about their experiences with inbound.

Today we’re very excited to present our first European State of Inbound Marketing Report . The report provides 10 …

In the older days of marketing, most interview questions revolved around a marketer’s knowledge of marketing principles like “The 4 Ps” and how he or she could apply that knowledge to case questions in an interview setting.

Whether you studied marketing as an undergrad, graduate, or business school student, chances are your studies included classes about branding, marketing strategy, public relations, and the …