Category Archives: nn

Over a year ago, I wrote about P&G’s plans to lay off over 1,600 of their workforce because they’d wasted so much money on advertisements, and needed to move to more efficient expenditures like Facebook and Google.

This week, I come to find they haven’t learned a damn thing.

When I wrote about their layoffs last year, I cautioned P&G (because they were obviously reading my …

Even though the two most popular social networks to emerge in the past few years (Instagram and Pinterest) revolve around visual content, there isn’t much data about what content performs best on these platforms. Because Instagram and Pinterest revolve around visual (not textual) content and their APIs are difficult to access, it can be challenging to research these networks.

But just …

You may have caught wind of some of the announcements coming out of the Google I/O conference over the past couple of days. And while we made some high-level observations here yesterday about how this year’s emphasis seems to be on context, there was one announcement we thought deserved more of our attention: the complete redesign of Google+ .

Uhh … yeah. Did you miss that? We kind of …

The only certainty in the SEO world — or, really, the digital marketing world — is change. And over the past two years, we have seen a whole lot of it. Both Google Panda & Penguin have severely disrupted what works for search marketers, leaving many rather confused about what they should be doing to attract more organic traffic. And not only that; it has left many unsure which …

He became famous by creating a blog; his work is data-driven and based on statistical analysis; and he has disrupted the world of politics by applying science and information to a field where pundits and practitioners traditionally relied on an inefficient and outdated mix of voodoo, superstition, and intuition.

Is it any wonder that everyone at HubSpot loves Nate Silver, and why we’re …

It’s easy to hate on tracking cookies. Wouldn’t life be great if browsers just shut cookies off altogether — and kept them off? No more annoying ads! No more interruptions! No more feeling like you’re being stalked by those hiking boots you looked at last week, didn’t purchase, but now keep popping up in ads on every site you visit, begging to you to reconsider.

Fair enough. I get …

When you’re building a website, it’s tempting to get distracted by all the bells and whistles of the design process and forget all about creating compelling content. But having awesome content on your website is crucial to making inbound marketing work for your business.

So how do you balance your remarkable content creation with your  website design needs ? Why, with your ‘About …

Entrepreneurs that are looking to get attention from bloggers and journalists will often pitch their businesses themselves or though a PR agency.

It’s sad that most of those pitches fall flat and are likely to be   completely   ignored. A waste of time and money for everyone.

For example, here’s a pitch from a PR professional. I’ve changed it …

When HubSpot launched our international headquarters in Dublin this January, we wanted to transform the way people do marketing. An important part of that mission is understanding what inbound means to European marketers and their companies. At HubSpot, we have strong opinions on inbound marketing, but we wanted to hear from other marketers in Europe about their experiences with inbound.

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Google’s big I/O conference launched today, with a raft of product rollouts and introductions , including a new music service and improvements to its Maps app and Google+ social network. But the big-picture takeaway, to me anyway, was that Google, across almost every part of its business, is trying to create a world where websites know more and more about us and where marketers can deliver …