Category Archives: un

Time and time again, we get asked for benchmark data, particularly about customer generation. Well, you may remember we recently launched our 2013 State of Inbound Marketing Research Report , and we used the mounds of research there to try to, you know, “give the people what they want.”

And the people want benchmark data.

I broke down survey responses about customer generation …

Hold on to your hats, marketers, because we’ve got some exciting news that’s going to transform the way you use Twitter Ads. 

A little background first: back in June, Twitter rolled out Twitter Cards, their name for the multimedia you sometimes see in expanded tweets on Twitter.com, Android, and iOS applications.

Fast forward to today:  Twitter released the Lead Generation Card , a …

“Two roads diverged in the social media wood, and I, I took the one less traveled,” said 21.7% of salespeople.

In a recent survey of 511 predominantly B2B sales reps and executives published on A Sales Guy Consulting, approximately 22% of salespeople claimed they didn’t use social media to close deals , while an overwhelming 78.3% said they had used social media to sell.

Are you, …

My fellow inbound marketer Sam Mallikarjunan is an internet and social media junkie — always connected, always checking in, always tweeting, always emailing. He went on a cruise with no internet for a week, and had to leave his cell phone and computer at home. Here’s how it went.

Me: Hey Sam! Thanks for talking with me. You just got back from a vacation, so I know you’re probably …

Shel Israel writes The Social Beat  blog column at Forbes.com and has authored four books about digital media’s impact on business. He’s now working on his fifth book,  The Age of Context: How it Will Change Your Work and Life  with Robert Scoble, due to be published in October. 

I got a chance to catch up with Israel to talk about the latest trends in marketing: context, …

The top of your fundraising pyramid is just that — a small, concentrated piece of your whole universe, made up of older, rich donors who, though important,  won’t be able to add to the strong foundation of your future fundraising efforts . While they’re reliable for contributing large sums of money to help you reach your yearly goal, they are high risk, high reward from an investment …

If you’re drinking the inbound marketing Kool-Aid and regularly publishing content online, there’s a good chance you may have experienced content theft at one point or another. Many of us are all too familiar with the feelings that follow the discovery of content thievery: your stomach drops, quickly followed by thoughts of “Why me?” Then the anger sets in.

You’ve spent hours (or …

If you’re drinking the inbound marketing Kool-Aid and regularly publishing content online, there’s a good chance you may have experienced content theft at one point or another. Many of us are all too familiar with the feelings that follow the discovery of content thievery: your stomach drops, quickly followed by thoughts of “Why me?” Then the anger sets in.

You’ve spent hours (or …