Category Archives: history channel

… like customer cancellation data, SaaS economics metrics, employee happiness surveys, marketing channel data.  I’ve talked to many, many startups and fast-growing companies.  Of those, HubSpot is one of the most data-driven and metrics-obsessed companies I know.

2. We obsess over customers, not competitors and “Solve For The Customer”

Score: 8/10

The statement itself is mostly true (we spend 99% of our time worrying about customers and very little time worrying about …

… why I would do something so crazy, let me first catch you up a bit on my angel investment history and “strategy” (and I use the word strategy very loosely).  It’s not your typical story.

I first started angel investing while I was a graduate student at MIT.  I had recently sold my last company, made some money and went back to graduate school to figure out what I wanted to do next.  I had promised my wife it wouldn’t be another startup (startups are hard) so my plan was …

… that totally “get” their buyer personas!

Seventeen

Let’s start with a little bit of history, shall we? An article on The Awl about the history of Seventeen magazine — which was actually the inspiration for this blog post — highlighted the magazine’s target persona back in 1950. They created a persona named Teena based on survey data from teenage girls and their mothers during the mid 1940s. Here’s how they described Teena:

Teena the High School Girl has a peck of …

… term for aspects of a website or email that change based on a website visitor’s profile data or history of interactions with a company. As a result, dynamic content creates an experience that is tailored specifically to the user. So when we say dynamic CTAs — or Smart CTAs, as we refer to them at HubSpot — we’re simply applying the concept of dynamic content to the calls-to-action on your website or in your emails.

Think Amazon.com, for instance. When you visit that website, you …

… to be in town meeting-style format. While questions are screened ahead of time, there has been a history of participants asking other questions when prompted by other companies. Tune in tonight to see what happens!

Why is this effective?

By newsjacking the election, Pizza Hut has a great opportunity to market to families who might want to sit together and watch the debate on TV … maybe with a box of pizza. For parents who want to educate their children about the election, this …

… just watch it right here:

Facebook Starts Letting You View and Delete Your Facebook Search History, From TechCrunch

If you think about it, Facebook is really one giant search engine. As users, we’re constantly searching for people, brands, groups, and events on a daily basis. So it only makes sense for Facebook to start focusing on this aspect of the platform from a user experience standpoint. Announced just last week, Facebook is now allowing you to view and delete all or part of …

… and inbound marketing in unison.

2) Establish a good track record.

Having an established history of providing quality, educational content — whether via your blog content, written lead generation content, or previous webinars — can help boost your webinar attendance. If you’ve hosted plenty of webinars in the past, it also helps if you don’t run into things like sound quality or hosting issues on a regular basis. I mean, things happen, but attending a webinar is a time …

… your most important marketing asset. The database, which we call Contacts, gives you a complete history of every interaction you’ve had with your leads and customers across channels. Every single HubSpot tool is unified and made more powerful by Contacts. Your emails become smarter, your landing pages more dynamic, and your social media shares more integrated into the rest of your marketing strategy. Contacts is your all-in-one marketing control center.

Learn all about the new: …

… pinboard. You can either gather images and compile them into a board yourself, as the Weather Channel has done through its “iWitness Photos” board, or give specific users permission to pin content to your boards themselves, as Drake University and ModCloth have done.

 

 

12) Blog Board

Highlight your awesome blog content via a blog board. Just be sure each post you pin has a compelling visual within. Grand Image and HGTV both offer …

… is in the central marketing database, something we call Contacts.  It’s where we store the history of every email subscriber, every lead, every opportunity, and every customer. Each individual that you come across has had a different set of experiences with your company, and is at a different stage in the buying cycle. Contacts enables you to tailor communications and create segments based on those experiences, which means your emails will get a lot more relevant and your sales team …

… companies like GE and even us here at HubSpot. GE uses Pinterest to tell a visual story of their history, pinning pictures of how their products have evolved through the years and even getting users involved, running a #GEInspiredMe campaign that drives user-generated content. And HubSpot? That company that sells marketing software (yawn)? We pin a mix of marketing-related content — data visualizations, infographics, and ebook covers — along with pins that represent our brand in an …